Latest Mobile Commerce Trends in 2022

First Sell through e-Commerce happened in 1995, it was a book sold on Amazon.

And Today this Industry is bigger than 2 Trillion Dollars!

Everybody these days is using Mobile devices and spending their major time on Mobile Applications. Customers are majorly using for Transactions, Communication, and Entertainment and gradually this has made customers dependent on their Mobile devices. 

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The pandemic situation has really impacted the revenue for many businesses. Some had to lay off staff or cut down their cost, whereas others had to shut down their complete business. The only trends running in the current situation to deliver the product/services to the end-user are through Mobile Commerce. The Mobile Commerce industry is dynamic and evolving over the years. It can be said that for success in a business one needs to start with marketing on Mobile, as it is the Present and Future.

The study says that 34.5% share of total e-commerce sales was from Mobile in 2017, and analysts say that for the 2021 year it will increase to 54%. As a customer it is easier to shop online, he/she can share with friends for feedback, compare a product and its price, check reviews or ratings, search for coupons, etc. This is why Mobile is becoming customer-centric based on their buying habits, and the most common example of this is the increase in usage of Artificial Intelligence.

It has been researched that there is an increase in usage of AI in Mobile Commerce, along with other technologies. Let us now know about the top Mobile Commerce trends in 2021 and onwards.

Top 6 Mobile Commerce Trends 

1] Augmented Reality

Customers are not able to see the product before buying it, this is why Augmented Reality (AR) has been introduced and this will continue to expand in the future as well. It helps in interactive experiences similar to our physical world. In this, the objects that exist in reality are enhanced in such a way that they can be seen, heard, and with other sensory modalities give a real-world experience. 

For example, IKEA, it is the first organization to start with AR by showings its furniture, which a user could point the camera in the app and then place the object (Sofa, Cupboard, etc.) in the space where he/she wants it to be placed. This gives customers a feel of how it will look after purchase.

2] Virtual Reality

This technology is used with the help of Virtual Reality (VR) headsets in which Mobile devices are fixed for working. This headset is worn on the head and the screen is in front of the eyes and is controlled by the head and hands. It can also be created in specially designed rooms with multiple large screens.

With advanced features of the product, these VR headsets generate realistic videos and other sensations that make a user believe that he/she is physically present in the virtual world and taking action in it. 

It has limited use in specific categories like Education, Entertainment, and Business meetings.

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3] Voice Search and Control

To ease out the navigation on mobile devices, the future will see “Voice Control” implementations. This is would be beneficial in the below ways:

• A search of product/service type

• Product/Services’ features selection

• To Add selected items to Cart 

• Check out.

This Mobile Application takes action only by interacting with the user’s voice, that is, without him/her typing anything on the screen.

4] Chatbots

This is another most trending technology in the market, as 85% of customer interaction is done without any human intervention. In this feature bot is programmed in such a way that it has a set of responses for each query type, which are common in nature; Bot responds and assists the user accordingly. 

This feature is replacing the previous technique of sending emails to customers and giving them offers for sign up and encouraging them to check out products/services. But gradually Chatbot replaced it as it is quicker and comfortable for interested customers also.

5] One-Click Ordering 

With the increasing trend of shopping through Mobile, organizations are coming up with the idea of purchase with just one click. That is one click will take them to check out the page and an order number will be generated. 

For this feature mobile application takes details for the payment and the process is automated when the user clicks on the item.

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6] Omni Channel 

Customers are these days available online on several channels and especially spend their major time on Facebook, Instagram, LinkedIn, Twitter, YouTube, News Applications, Google search result page, etc. and advertisements are shown on all these channels. And therefore customer’s modes of shopping are multiple too. 

This is why organizations are shifting to an Omnichannel strategy. They are trying to have their presence on all the available channels, along with their Mobile Application, to elevate their customer’s experience. 

Final Words

Mobile Commerce is taking up the charge and will continue to play a significant role in the e-Commerce industry. These are trends in 2021 and the same will be in the coming years also. Organizations need to keep a close eye on these trends and plan for their business growth keeping in mind their product/service type and targeted audience. 

If we analyze the Mobile Commerce trend, one prevailing factor is Mobile Application use. An organization must have a Mobile Application for its e-Commerce, considering trends.

About Author

I am Rashmi, a Content planner at TechIngenious - a Mobile Application Development Company. I am a Tech enthusiast and would love to express my knowledge by writing on the latest tech trends. Hope you like them, keep following for more.