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Impact of Coronavirus on Digital Marketing 2021

  Introduction: According to WHO, the coronavirus is now formally a pandemic. Since no one knows how long the outbreak will last, companies worldwide are operating under gradually more challenging conditions. The rebellious effect of the corona is being felt across the global economy. There are diverse ways the coronavirus consequence is being reported all over the digital environment. Few amongst them are:  1. Ambiguity and the possibility of a recession  2. Drop-in ad spending in the travel and other affected industries  3. A rise in search volume for healthcare/ health topics  4. Employees working distantly  5. Growth in online events. Conferences canceled 6. Shortage of products manufactured in China and supply chain concerns Many foremost technology companies have recommended their employees to work from home . Working distantly although allows for flexibility and better productivity. It can also be detaching, affecting creativity and problem solving t...

What You Need to Do to Resist COVID-19 Induced SEO Fluctuations?

SEO has always had a very close relationship with user behavior statistics. We have been able to observe these for years with some known and predicted SEO factors.  Behavioral data such as CTR performance (known) and the browser doing sentiment analysis (predicted) have a direct effect on the sequencing results.  These and hundreds of factors like this always remind us that when doing SEO , we ultimately have to be user-centered.  However, we are going through a pandemic process called COVID-19, which is very unique in terms of user search behavior, intention, and context.  Also Read:  Top 10 Fantasy Cricket Apps List in 2024 There is no sector, demographic profile, segment, and location that is not affected by the global epidemic.  In order to understand the market and the target audience precisely, the Google SEO algorithm has opened all its radars to the full. Because billions of people rely on Google for accurate and life-saving information.  Than...