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1. Link Exchanges
One strategy that many website owners utilize is "Link Exchanges". This is where the webmaster emails other websites that have a similar theme to their own and asks if those websites would like to exchange links. If you get enough links back to your webpage from other sites, it can really bring in a lot of traffic. Also, the more links you have back to your website, the higher your website will rank in popular search engines, such as Google.
2. Directory Submission
There are numerous website directories on the Internet and it can be very beneficial, as far as traffic is concerned, to submit your website to these directories. It's recommended that you not waste your time submitting to every directory you find. Just the major directory sites will probably be enough.
3. Alexa: Important Factor
Alexa.com is a website that has a popular rating system for websites. Many of the other search engines base the value of your website on how high your rating is at Alexa. So, an important strategy for getting traffic is to try to get the highest rating at Alexa possible.
4. Search Engine Optimization (SEO)
SEO requires patience and good keyword research skills. One who wants organic growth should never miss an opportunity to rank on google. Here are some Best SEO Tools that can help you increase your rankings and go higher in search engines. Try them out now!
5. Forum Signatures
Posting on forums can be a very productive way of getting traffic. By simply including your website in your signature, everyone that reads your post will be a likely candidate for clicking on the link and visiting your website. (Important Note: It is not recommended that you advertise your website in your forum posts unless the site allows this. Many users consider this to be SPAM and it's possible to get banned from the forum this way.)
6. Email Signatures
A useful technique is to include your website link in the signature of your emails. Every time you send an email out, it is like you are sending out an advertisement as well. You may think that because it's your friends, then there isn't much potential for traffic; however, you would be surprised how your email is often forwarded to others and can result in many people learning about your site through your signature.
7. Viral Emails
Sending a funny or interesting email out to friends with the intention that they will forward that email can result in a large number of people getting a link to your website. Just remember to include a link to your site and before you send it out, that it is something interesting like a joke, story, or funny picture. Nobody likes to get forwarded annoying chain letters that tell them they will die if they don't forward your email.
8. Articles
Writing articles is a great way to get organic traffic. There are so many people searching for something. Pick your niche and start writing towards it. Then you submit this article to the dozens of article submission websites that give permission to webmasters to reuse the article on their website (as long as the article remains unchanged).
What happens after that is webmasters take your article and feature it on their own website with your link at the end.
9. Tutorials
Like articles, you can also get a lot of people through creating tutorials. You submit the tutorials to the major tutorial submission sites and sit back as the traffic pours in. It's not uncommon to get over 5,000 visitors the first day your tutorial is featured. The downside is that over time, the visitors drop off (due to your tutorial no longer being featured on the front page of the tutorial submission site); however, in the long term, you do still get about 20 visitors a day from one tutorial.
10. Cost per Click (CPC)
Cost-per-click programs are those that will feature or advertise your website for a given amount of time for a flat fee. For example, they might charge $100 to show your site on their homepage for 1 month. The price typically depends on the amount of traffic to that particular website. If the website gets a lot of traffic, then it will probably charge more money for a shorter duration of time.
11. Pay per Click (PPC)
Pay-per-clicks are programs that will advertise your site across the Internet. The PPC companies will charge you a certain amount for each click that sends a visitor to your site. Some of the more popular PPC companies are Yahoo's Overture (www.overture.com) and Google's AdWords (www.adwords.com). Here is how you can do keyword research with the best keyword research tool.
12. BLOGS
In the last few years, blogs have become very popular and as a result, many webmasters are posting articles or information to these blogs with a link back to their site. It's also a good idea to open your own blog to post updates to your website. When you open a blog at blog sites such as Blogger (www.blogger.com), these sites have a higher status in the search engines and you may find that the blog you create for your site ranks higher than the actual website itself.
13. Newsletters
A Newsletter option is definitely a plus to have on your site. When users click on a newsletter link on your site, they can enter their information. Whenever you have an update on your site, you submit a newsletter to all the users that signed up. The users get this email newsletter and return it to your site, thereby increasing your traffic.
14. Tell-A-Friend Links
Add a "Tell-A-Friend" link to your page. When the user clicks it, they will be taken to a form where they will be able to enter a friend's email address and send your site to them. This is a great way to get users involved in the process of increasing your web traffic.
15. Create a Community
This isn't so much a way to increase traffic as it is a way to get the previous traffic to return to your site. By starting a community with a forum such as the one available at PHPBB (www.phpbb.com), you can gather a list of members that will submit posts and return over and over again to see if anyone responded. Creating this type of interactivity is sometimes a great way to get a steady flow of traffic.
16. Peer-to-Peer Networking (P2P)
One strategy that has been going around is to create an e-book or other online file (with a link to your site) and store it in your P2P download directory. When you sign on to your P2P application and someone does a search for a keyword that is in the title of your ebook, your e-book will appear in their search results. They will then be able to click and download it to see what it is. It's good to include some useful information in the e-book, but don't give too much information, because then the user will not be interested in visiting your site.
17. Partnerships
If your website offers a product or service that another website can utilize, then it's a good idea to email the webmaster of that site and sees if they would like to cooperate in a joint partnership. This is different from link exchange because the two of you will be agreeing to forward traffic to the other site in regards to the product or service that each of you is offering.
For example, if one site makes spaghetti and the other site makes sauce, then when someone arrives at the spaghetti site looking for sauce, the webmaster agrees to feature a section devoted to your website for getting sauce (and vice-versa).
18. Affiliates
If you have a product or service that you are selling, then you can allow other websites to become affiliates, whereby you would give them a percentage of anything that you sell as a result of the traffic they send you.
19. Buying Traffic
There are many sites on the Internet that offer to provide you with traffic to your site if you pay them. The large majority of these are scams and the traffic they send you is the result of annoying pop-up ads that hardly any user would want to look into.
ABOUT AUTHOR
Hey, I am Shubham Chopra, founder of Marketing Savior and an exuberant content creator with a great zest for providing insightful reviews about digital products that will help startups & SMEs penetrate into the online world easily.
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