Skip to main content

Roadmap Ecommerce 2024: What Your Digital Project Should Contain To Sell Online

 

Selling online goes far beyond creating an eCommerce website. The continuous updates in the sector make it essential for companies to define the eCommerce roadmap for 2021 of their digital project, a roadmap that allows them to reach their competitors.


Why do you need an eCommerce roadmap for 2024?


Defining an eCommerce roadmap for 2021  consists of pointing out the point where the business is currently, the point that you want to reach, and developing a strategy to save the intermediate space.


Also Read: Top 10 Fantasy Cricket Apps List in 2024


It goes far beyond setting objectives and deadlines: it is the first step towards consolidating the business. It must be approached with a broad, forward-looking perspective.


All successful companies have a proactive attitude in common. It is very difficult or impossible to achieve success by getting carried away without a clear strategy, limiting yourself to responding with existing resources to changes in the market. It is necessary to anticipate.


In our days, selling online requires taking two things into account: the high expectations of users and the multiplication of channels.


On the one hand, users have high expectations about the service, as they have everything they want just a click away. Retailers are under pressure to compete with eCommerce giants like Amazon, capable of providing great user experiences. Optimizing the user experience has become a priority since a study revealed that this factor can increase annual customer spending by up to 15%. 


On the other hand, communication and sales channels are increasing more and more. In the immediate future, companies will need to communicate with customers through dozens of channels. In addition to the traditional ones, the web, social networks, and mobile applications, IoT devices, smart speakers and connected vehicles, and other objects are being added.


Read More: 10 Best eCommerce Marketing Strategies in 2020

Defining an eCommerce roadmap for 2022 involves clearly establishing both the business objectives and the priorities related to the presence in these channels, in a manner consistent with the established objectives. 


It is about selecting the most suitable platforms and concentrating investment efforts on them. Adding to the equation technological solutions that allow the company to respond flexibly and quickly to changes in the market, take advantage of opportunities and grow, will be the defining factor.  


Ecommerce trends for 2022

You cannot analyze the situation of any sector without considering the disruptive effects of the pandemic, least of all that of electronic commerce! 


It has undoubtedly been one of the activities that have received the greatest impact, in this case positive. The global figures of eCommerce amounted to more than 3.53 trillion and are expected to double in the next two years. 


Largely responsible for this success has been the platforms that serve eCommerce large and small, such as  PrestaShop and Magento, two of the most popular solutions for putting your products on the market.


According to the experts’ forecasts, there will be no decline in online sales when the pandemic ends. During the confinement, many people who did not use online shopping have been forced to do so ... and have felt comfortable. That is why the sector is expected to continue growing in the coming years.


A promising future ... with technology


Faced with such a promising future, it is worth asking: why do so many, so many companies not have an eCommerce strategy or an eCommerce roadmap for 2021? 

Companies with some antiquity operate by linking different systems, many of them outdated: there are an accounting and billing software, another for the management of the physical store counter, another warehouse management system ... In many, partially manual systems are even used to manage these areas. Integrating all these systems is slow, complex, and sometimes very expensive. 


Some companies are starting to bet on digitization, mixing old software products with some recent technologies. This can work as a “patch”, but it prevents them from responding quickly to changes in the market or taking advantage of emerging opportunities.  


Most are using platforms they built years ago or mixing older versions of IT products with recent technologies like artificial intelligence. This causes a tremendous lack of flexibility in organizations and the absence of the ability to move quickly and respond to market demands or take advantage of its opportunities.

Successful companies run on cloud technology, another of the key elements in your eCommerce roadmap for 2021. Legacy systems that are impossible to integrate must be replaced by modern software, modular and flexible platforms that can be quickly updated and that allow the execution of multichannel plans so that the company can take advantage of new opportunities that arise in the market. Sometimes that may require completely replacing current solutions.


Automated marketing


Marketing automation requires going beyond scheduling social media posts and has a lot to do with customer experience and satisfaction. It is vital to achieving growth goals.

An automated marketing solution will make it easier for the company to define its sales funnel, multiplying its ability to get new customers. It must be effective in facilitating the creation of segmented marketing campaigns and running them across all channels with a minimal investment of time. 

In addition, it will serve to accompany the client through all the processes by sending him the right content at the right time, something essential to provide a quality shopping experience, at the height of his requirements. 


Data

The existence of all those channels generates tons of data, from which the company can benefit. The data provides vital information for making decisions in the company, analyzing the results of operations, and optimizing the different business functions. 


Thanks to technologies such as Big Data it is possible to have full knowledge of customers, personalize their shopping experience, and offer them the products and services they are demanding. In fact, multi-channel personalization is one of the most prominent eCommerce trends for the next few years.


Artificial intelligence and Machine learning

More and more organizations are turning to artificial intelligence and machine learning to automate processes and obtain useful and operable information for them.


Technologies based on artificial intelligence and machine learning help make intelligent product recommendations, allow customers to view products more accurately, or are the basis for automated service systems that allow customer inquiries to be resolved.


Companies with greater technological maturity that have consolidated their presence in the basic channels will be able to think about how to integrate emerging technologies such as voice and augmented reality into their strategy.  


Ecommerce is not just e-commerce, create an eCommerce roadmap for 2021


The future of eCommerce (understanding the online store such) implies conceiving it as one more channel, a very important one, but not necessarily the most important, much less the only one. 

The vision of the sector for the future requires treating the online platform as part of a strategy with an approach that goes beyond simply selling online, which also includes artificial intelligence, the IoT, and other applications and integrations.


At what stage is your business? The endpoint of the eCommerce roadmap for 2021 and the years to come must integrate the most appropriate technological solutions to facilitate the adaptation of the company to the current ecosystem, allow it to offer a flexible response, and boost its growth.



Author Bio


Vikram Rana is Marketing Manager at LiftnGift and has served as the Head of Conversion Marketing at Planet Web Solution. He's an expert in inbound marketing and lead generation.








Comments

Popular posts from this blog

Top 5 YouTube Facts That You Did Not Know in 2022-23

YouTube is the biggest video sharing service in the world where technology and entertainment combines. Most of us use the website or app of YouTube on a daily basis, whether the reasons maybe for the sake of education, browsing, or knowing about the history, or examining the issues around the world, or else simply for entertainment. YouTube is gigantic and hugely popular with foreign audiences.  Read More:   Top Fantasy Cricket Apps in India You have no idea that the video material posted to YouTube every two months or 60 days is more content than the three main news networks founded in 60 years in the United States. Ok, we're betting you didn't hear about it. There is plenty of such incredible information that you're not sure of like you can download thumbnails from YouTube . Today, it has been so big that YouTube now has guides, ratings, articles, music videos, skits, etc. It has content that is so huge that it can fulfill anyone's entertainment needs.  YouTube was...

Top Profile Submission Sites 2025 [Updated List]

Profile linking is the best technique to increase keyword ranking on search engine result pages. Profile submission is an off-page SEO strategy . you can make a good profile to other websites & make a good backlink to your own websites. Many SEO experts are using this profile linking in SEO techniques .  Here I Listed The best profile submission sites of 2025. I hope that it will very helpful for you. Profile Submission Sites List Top Profile Submission Sites List with DA & PA No. Website URL DA PA 1 YouTube 100 100 2 WordPress 99 100 3 LinkedIn 99 86 4 WhatsApp 97 87 5 Adobe Community 97 72 6 Vimeo 96 97 7 GitHub 96 92 8 VK 96 87 9 Facebook 96 100 10 Gravatar 95 100 11 SlideShare 95 86 12 Medium 95 84 13 Dailymotion 95 83 14 Myspace 95 8...

Top 200+ Forum submission sites list 2025

Category: SEO Forum posting is the best technique. According to my experience Forum posting is a place where you can share everything your knowledge, questions, answerers & regarding forum topics like you don’t know about basic SEO or SEO Techniques you can discuss any topic. For SEO purposes this is one of the best link building strategies. I have completed research on forum posting & backlinks.  Advantage of Forum Posting:- • Forum posting allows signatures with link anchor text or Url. • Get organic traffic on a website. Increase DA and PA. • If you are doing SEO blog many SEO forums where you can share your posting, comment on  SEO forum sites. Here I am sharing the latest high DA and PA forum submission site list of 2025. I hope this post is very useful & important for you. If you have any queries regarding this post. Please share your ideas with the comment box.  Forum submission Websites 2025 https://xoops.org ...