AdWords Keyword Planner update with the new interface

Category: Google Updates

Google appears to be rolling out an overhaul of AdWords Keyword Planner in the new AdWords interface.

Image Source: Search Engine Land

The work flows in the new Keywords Planner are much more streamlined than the current/old version, and it uses Google’s Material Design, matching the new AdWords interface.

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The best indication of this new approach is immediately apparent from the start screen. Whereas the old version had multiple options and links, the new start screen condenses things down to just two options: “Find new keywords” and “Get metrics and forecasts for your keywords”.

Here’s a look at some of the changes you’ll find in the new Keyword Planner.

Image Source: Search Engine Land

Keyword ideas

The Keyword ideas chart in the new Keyword Planner shows total monthly search volumes like the old version, but also shows mobile search volume in the main chart. In the old version, mobile search volume is only available from the Search volume trends drop-down menu.

However, the ability to see ad impression share comparisons to competitor and market leader domains is not available from the search volume trends dropdown in the new Keyword Planner.

Forecasting

The new forecasts section immediately shows total estimated performance impact, including a max CPC, from the keywords. It will take a bit of getting used to, but overall these changes do seem to be an improvement on the old Keyword Planner, which had become cumbersome to navigate.

Original Source: Search engine Land

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