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Google has released a major update inside Search Console — a brand-new Branded Queries Filter . This update helps website owners and SEO professionals clearly understand how much of their search traffic comes from brand awareness and how much comes from organic discovery . This is one of the most practical updates Google has added in years, and it can completely transform how you analyze your search performance. Let’s break it down in a clear and simple way. What Is the New Branded Queries Filter? The Branded Queries Filter is a new option inside the Performance report of Google Search Console. It lets you separate your search data into two categories: Branded Queries – keywords that include your brand name, recognized product names, or even common misspellings of your brand. Non-Branded Queries – keywords that do not include your brand name and mainly reflect organic discovery from new users. This means you can now see exactly how people search for you as a brand , v...

Google has officially introduced Custom Annotations inside Search Console — a long-awaited feature that SEO professionals have been requesting for years. With this update, you can now add your own notes directly on the Performance report chart, making SEO analysis clearer, faster, and more accurate than ever before. This article explains the latest annotation feature, how it works, and why it is now essential for modern SEO. What Are Search Console Annotations? Annotations are short notes you can add to specific dates inside your Search Console Performance chart. These notes help you mark important events like: Algorithm updates Website redesign or theme change Content publishing or deletion Technical fixes Hosting issues or downtime Migration or redirect changes Plugin updates SEO experiments In short, annotations give you context behind every change in impressions, clicks, or rankings. Latest Google Update: Custom Annotations in Search Console (2025) Google...