Google Search Console Rolls Out Branded Queries Filter — What It Means for Your SEO
Google has released a major update inside Search Console — a brand-new Branded Queries Filter . This update helps website owners and SEO professionals clearly understand how much of their search traffic comes from brand awareness and how much comes from organic discovery . This is one of the most practical updates Google has added in years, and it can completely transform how you analyze your search performance. Let’s break it down in a clear and simple way. What Is the New Branded Queries Filter? The Branded Queries Filter is a new option inside the Performance report of Google Search Console. It lets you separate your search data into two categories: Branded Queries – keywords that include your brand name, recognized product names, or even common misspellings of your brand. Non-Branded Queries – keywords that do not include your brand name and mainly reflect organic discovery from new users. This means you can now see exactly how people search for you as a brand , v...