Google’s Search Console Adds “Query Groups” — What It Is & How SEOs Should Use It
Google has introduced Query groups , a new AI-powered card in Search Console Insights that automatically clusters similar search queries into high-level groups. The aim: make it easier to spot the real topics driving traffic to a site, instead of wading through dozens of near-duplicate query variations. What Query Groups Shows The new “Queries leading to your site” card summarizes query activity in three linked ways: Group performance: total clicks per AI-computed cluster so you can see which themes deliver the most traffic. Queries list: the top individual queries inside each cluster, ordered by clicks. Drill-down: click a group to open the full Performance report and inspect all queries in that cluster. Google also highlights trend signals on the card — groups that are top , trending up , or trending down — so you can quickly spot emerging interest or slipping topics. The groups are computed by Google’s AI and may evolve as new search data flows in. Who...